Night Shred Black Edition is a Nighttime Fat Burner by Inno Supps. For this project I was given an explainer script to storyboard, produce, and animate. I storyboarded the scenes, produced the video content with "users", and edited the final video including animating typography and visual elements.
For the samples above I designed and animated the instagram story featuring product bundles and individual products (Over 8 bundles and 25 products). For social media I helped create a brand system to show off product bundles and individual products. Aside from regular promotion, the Inno Supps social media also offers customers value in health/fitness knowledge through instagram story slides and regular feed carousels—above is one that I created for the supplement Turmeric and Beetroot.
Above is branded content for instagram story and meta advertising. These supplements are highly potent fat burning products and I was given direction to keep the aesthetic sporty, minimal, and impactful. The social media ad above was one of the highest performing ads for the company for over a year.
These are clips from a high quality ad for the product Carb Cut Complete. I recieved the project script called "Breaking Up With Carbs" and produced the video ad above with the Inno Supps video team. I was the director and editor for this shoot and completed other production duties including casting and set design.
Cinematography, Motion Graphics, Photo manipulation, Ai Engineering,
